Billboard design

To rapidly increase brand awareness among a broad target audience, we launched a billboard campaign for my law firm client. The campaign began with 30 boards across the city for one month, creating a strong initial impact. After that period, we scaled back to 10 strategically chosen locations to maintain visibility without oversaturation.

The results showed a significant increase in brand recognition from the outset. To maximize budget efficiency, the creative runs exclusively on digital boards—eliminating traditional production costs while reaching the widest possible audience. Three rotating creative variations highlight different areas of specialization, ensuring comprehensive coverage of the firm’s services.