Production photography

My client has hosted a weekly television show for well over a decade. As viewership declined, my goal was to reimagine the content for digital platforms. Since so much effort goes into producing each episode, I wanted to maximize its value online.

One strategy we implemented was production photography. This approach delivers a dual benefit: first, it provides us with a library of high-quality, brand-approved images to share across our own social media channels. Second, we share these photos with the show’s guests and encourage them to post on their platforms. This “sneaky” but effective tactic extends our branding onto their pages, boosting organic reach and visibility.