Meta Commercials

Using paid media on social media as a marketing strategy is one of my favorite opportunities right now.

Traditional television commercials are expensive, and their viewership has dropped significantly compared to years past. Meanwhile, people of all ages are spending more time on social media. Platforms like Meta—owner of Facebook and Instagram—offer powerful paid advertising tools that allow us to reach highly targeted audiences for just a fraction of the cost.

With Meta ads, we can create, edit, and publish videos while selecting audience demographics that align with the exact clients we want to attract. When someone clicks the ad, they’re prompted with a short questionnaire that delivers valuable client insights and produces high-quality leads—giving us the ability to follow up quickly.

The best part is the level of control. I handle the entire production process: working with clients to identify the right message, scripting the ads, and managing the shoot. I provide all equipment, including 4K cameras, lighting, audio devices, and a teleprompter. Because the setup is compact, we can film almost anywhere. I then edit the footage, deliver the content, and develop a strategy for posting it effectively across social media platforms.

The results have been remarkable: in just three months, Meta ads generated more signed leads than a full year of TV commercials.