USA Today Feature Article
I won’t give away all the secrets behind how I secured a feature article for one of my law firm clients—but I can tell you the results were huge.
My client, Kenny Cole, was more than deserving of the spotlight. With a long career dedicated to serving clients and driving real change, we decided not to focus solely on marketing his firm’s services. Instead, we positioned the article to highlight the meaningful ways he has worked to make the world safer through his practice as a lawyer.
The impact was immediate. People from every chapter of Kenny’s life shared the article, posting about their positive experiences with him and recommending his work to others. This wave of secondhand publicity was arguably even more powerful than the original article.
On the digital side, the firm’s website traffic spiked, and the domain authority climbed thanks to backlinks from a highly trusted publication. To maximize momentum, we also launched a complementary social media campaign featuring video assets alongside the written piece.
This is why I hesitate to label Innovator as “just” a PR agency. We go far beyond traditional PR—delivering integrated marketing and business solutions that create real, measurable impact. If you’re ready to make lasting change, let’s talk.
