Brand imagery

A brand is so much more than a logo—it’s the full picture of how you present yourself. Think about it: how can potential clients see you as professional, capable, experienced, and strong if your social media presence relies on cellphone snapshots—or worse, stock photos?

That’s why one of the very first things I do with a new client is a brand photo shoot. Not only does this help me gauge how comfortable they are in front of the camera, but it also allows us to immediately start building a library of high-quality assets. This way, when it’s time to announce big news or design graphics, we already have professional content ready to go.

Here are a few highlights from a recent brand shoot.